Licensing

What is licensing?

Licensing is a commercial agreement where the owner of an intellectual property (IP) allows another party to use, produce, or sell products or services based on that IP, usually in exchange for a fee or royalties. It can take many forms such as clothing, video games, collectibles, toys, etc. The idea is to create a win-win scenario where:

consumers enjoy products or experiences tied to their favorite IPs,
licensees capitalize on established popularity,
and IP owners gain new revenue while strengthening their brand's identity and notoriety.

Some things I've worked on

DLC - in-game events : Fortnite & Call of Duty

I have worked on integrating a Terminator DLC into Fortnite (Epic Games), featuring Terminator-themed skins and cosmetics.
I also contributed to the launch of an Evil Dead 2 DLC for Call of Duty (Activision), with skins and cosmetics inspired by Ash, the main character from Evil Dead 2.

Evil Dead dedicated game : GOTY Edition

Evil Dead: The Game is an asymmetric survival horror game developed by Saber Interactive and published in 2022. The game is entirely based on the Evil Dead franchise. In August 2023, they released the Game of the Year (GOTY) edition :

Le Mépris - Poster

For the 60th anniversary of Godard's iconic movie Le Mépris, Studiocanal released a poster created by Laurent Durieux in collaboration with Nautilus.